The Brand Ambition
Korean Air wanted to emphasize its position as a premium airline which consistently delivers ‘excellence in flight’ and drive brand advocacy among its passengers.
The Big Idea
Korean Air exclusively sponsored a brand new CNN Style editorial segment The Invitation which invited viewers to experience unique cultural experiences that money-can’t-buy with some of the world’s most celebrated creatives.
Create produced a 60-second film Cloud Cuisine featuring Pedro Passinhas – a Michelin star chef and Katherine Larsen – a Master Sommelier, who shared their passions for their vocations, which epitomized the Korean Air award-winning First Class service and menu.
- 4.5m page views
- 588k Facebook reach
- 305k video views
Source: Adobe Reports & Analytics, The Invitation special feature on CNN.com Int’l and aggregated traffic of sponsored articles on CNN Apps. Facebook analytics. 20 Apr – 25 Dec 2016.